Greg Allenby

62 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9759-0067

Ohio State University, Columbus, Ohio 43210

Publications

Integrating Conjoint and Maximum Difference Scaling Data — Management Science 2025
Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights — Journal of Marketing Research 2025
A Direct Utility Model for Access Costs and Economies of Scope — Management Science 2024
Using Text Analysis in Parallel Mediation Analysis — Marketing Science 2024
Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM) — Journal of Consumer Research 2023
Integrating Textual Information into Models of Choice and Scaled Response Data — Marketing Science 2022
A Choice Model of Utility Maximization and Regret Minimization — Journal of Marketing Research 2022
Improving Text Analysis Using Sentence Conjunctions and Punctuation — Marketing Science 2020
Explaining Preference Heterogeneity with Mixed Membership Modeling — Marketing Science 2020
Demand Models With Random Partitions — Journal of the American Statistical Association 2020
Inference for Product Competition and Separable Demand — Marketing Science 2019
Optimal Product Design by Sequential Experiments in High Dimensions — Management Science 2019
A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations — Journal of Marketing Research 2018
Benefit-Based Conjoint Analysis — Marketing Science 2017
Sentence-Based Text Analysis for Customer Reviews — Marketing Science 2016
Price Promotions in Choice Models — Marketing Science 2016
Monetizing Ratings Data for Product Research — Marketing Science 2016
Models of Sequential Evaluation in Best-Worst Choice Tasks — Marketing Science 2014
Modeling Indivisible Demand — Marketing Science 2014
A Direct Utility Model for Asymmetric Complements — Marketing Science 2013
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis — Marketing Science 2013
Dynamic Brand Satiation — Journal of Marketing Research 2012
Modeling marketplace behavior — Journal of the Academy of Marketing Science 2012
The Effect of Media Advertising on Brand Consideration and Choice — Marketing Science 2011
Multiple-Constraint Choice Models with Corner and Interior Solutions — Marketing Science 2011
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods — Marketing Science 2011
Identifying Unmet Demand — Marketing Science 2011
Bayesian Analysis of Hierarchical Effects — Marketing Science 2011
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance — Marketing Science 2010
A Model for Trade-Up and Change in Considered Brands — Marketing Science 2010
The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing — Journal of Marketing Research 2009
An Integrated Model of Discrete Choice and Response Time — Journal of Marketing Research 2008
Investigating Endogeneity Bias in Marketing — Marketing Science 2007
Estimating Heterogeneous EBA and Economic Screening Rule Choice Models — Marketing Science 2006
Determinants of Trademark Dilution — Journal of Consumer Research 2006
Models for Heterogeneous Variable Selection — Journal of Marketing Research 2006
Bayesian Statistics and Marketing — Journal of the American Statistical Association 2006
Marketing Science—Growth and Evolution — Marketing Science 2005
A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules — Marketing Science 2004
A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts — Marketing Science 2004
Bayesian Statistics and Marketing — Marketing Science 2003
Multivariate Analysis of Multiple Response Data — Journal of Marketing Research 2003
Modeling Interdependent Consumer Preferences — Journal of Marketing Research 2003
Modeling Consumer Demand for Variety — Marketing Science 2002
Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions — Marketing Science 2002
Overcoming Scale Usage Heterogeneity — Journal of the American Statistical Association 2001
Analysis of Variance — Journal of Consumer Psychology 2000
A Nonparametric Approach to Identifying Latent Relationships in Hierarchical Models — Marketing Science 2000
Statistics and Marketing — Journal of the American Statistical Association 2000
Other Statistical Issues — Journal of Consumer Psychology 2000
A Dynamic Model of Purchase Timing with Application to Direct Marketing — Journal of the American Statistical Association 1999
Measuring the Influence of Individual Preference Structures in Group Decision Making — Journal of Marketing Research 1999
On the Heterogeneity of Demand — Journal of Marketing Research 1998
A Hierarchical Bayes Model of Primary and Secondary Demand — Marketing Science 1998
The Value of Purchase History Data in Target Marketing — Marketing Science 1996
Incorporating Prior Knowledge into the Analysis of Conjoint Studies — Journal of Marketing Research 1995
Using Extremes to Design Products and Segment Markets — Journal of Marketing Research 1995
Modeling Household Purchase Behavior with Logistic Normal Regression — Journal of the American Statistical Association 1994
A Bayesian Approach to Estimating Household Parameters — Journal of Marketing Research 1993
Quality Perceptions and Asymmetric Switching Between Brands — Marketing Science 1991
Hypothesis Testing with Scanner Data: The Advantage of Bayesian Methods — Journal of Marketing Research 1990
A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data — Marketing Science 1989