Gergely Nyilasy

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5222-1636

University of Melbourne

Publications

• Business-to-Investor Marketing: The Interplay of Costly and Costless Signals — Journal of Marketing 2025
• Intermediated Legitimation: How Founders Build New Venture Legitimacy among Make-or-Break Audiences — Academy of Management Journal 2025
• Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions — Journal of Business Ethics 2014