Gregory Carpenter
17 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-4644-1840
Kellogg School of Management, Northwestern University
Publications
- Disgusted and Afraid: Consumer Choices under the Threat of Contagious Disease — Journal of Consumer Research 2020
- Status Games: Market Driving through Social Influence in the U.S. Wine Industry — Journal of Marketing 2018
- Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation — Journal of Marketing 2006
- Measuring Marketing Productivity: Current Knowledge and Future Directions — Journal of Marketing 2004
- The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences — Journal of Marketing Research 2001
- Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice — Journal of Consumer Research 2000
- The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis — Journal of Marketing Research 1999
- Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers — Journal of Marketing Research 1998
- Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies — Journal of Consumer Psychology 1995
- Reflections on “Consumer Preference Formation and Pioneering Advantage” — Journal of Marketing Research 1994
- Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes — Journal of Marketing Research 1994
- Competitive Strategies for Late Entry into a Market with a Dominant Brand — Management Science 1990
- Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market — Management Science 1989
- Consumer Preference Formation and Pioneering Advantage — Journal of Marketing Research 1989
- Modeling Asymmetric Competition — Marketing Science 1988
- Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure — Marketing Science 1987
- A Model of Marketing Mix, Brand Switching, and Competition — Journal of Marketing Research 1985