Gretchen Ross

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8928-4868

Texas Christian University

Publications

• Owners’ Willingness to Accept in the Sharing Economy — Journal of Marketing 2026
• The model-sizing dilemma: The use of varied female model sizes helps the impressions of brand values but hurts shopping ease — Journal of Consumer Psychology 2025
• Tiered discounts as multiple reference points for spending — Journal of Consumer Psychology 2023
• Disorder and Downsizing — Journal of Consumer Research 2021
• Preference Refinement after a Budget Contraction — Journal of Consumer Research 2020 (name-matched, not ORCID-linked)