Guanzhong Du

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0494-8398

Publications

• Why Horizontal Organizations Don’t Fall Flat: Organizational Structure Shapes Perceptions of Egalitarianism and Company Warmth — Journal of Consumer Research 2026
• When Do Purchase Preconditions Increase Purchase Intention? The Role of External Reference Points — Journal of Marketing Research 2026
• Disrespectful Promotions: The Negative Impact of Price Promotions on Products Symbolically Linked to Stigmatized Identities — Journal of Marketing Research 2025