Gui Liberali

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3354-9270

Department of Marketing Management, Erasmus University, 3062 PA Rotterdam, Netherlands

Publications

• Introduction to the Special Section on Data-Driven Prescriptive Analytics — Management Science 2022
• Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models — Marketing Science 2022
• Call for Papers—Management Science—Special Issue on Data-Driven Prescriptive Analytics — Management Science 2018
• Morphing Banner Advertising — Marketing Science 2014
• Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph — Management Science 2014
• Rejoinder—Response to Comments on “Website Morphing” — Marketing Science 2009
• Website Morphing — Marketing Science 2009