Guiyang Xiong

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6434-9231

Whitman School of Management, Syracuse University Syracuse, NY U.S.A.

Publications

• Enhancing AI-Assisted Purchase Decisions: The Role of the Sense of Autonomy — Management Information Systems Quarterly 2026 (name-matched, not ORCID-linked)
• Virtual Fitting Room Effect: Moderating Role of Body Mass Index — Journal of Marketing Research 2023
• Marketing's and Operations' Roles in Product Recall Prevention: Antecedents and Consequences — Production and Operations Management 2022
• Frontiers: Asymmetric Effects of Recreational Cannabis Legalization — Marketing Science 2019
• Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics — Journal of Marketing 2019
• Try It On! Contingency Effects of Virtual Fitting Rooms — Journal of Management Information Systems 2019
• Where does pride lead? Corporate managerial hubris and strategic emphasis — Journal of the Academy of Marketing Science 2018
• Prerelease Buzz Evolution Patterns and New Product Performance — Marketing Science 2014
• Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great — Journal of Marketing Research 2013
• Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity — Journal of Marketing 2011