Guofang Huang

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2785-2310

Publications

• Selling Mechanism Design for Peer-to-Peer Lending and Related Markets: The Multi-Unit Uniform-Price Open Auction Versus Fixed Price — Journal of Marketing Research 2023
• The Causal Effect of Service Satisfaction on Customer Loyalty — Management Science 2021
• Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning — Management Science 2019
• Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management — Marketing Science 2015