Reetika Gupta

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8546-7408

ESSEC Business School, Singapore, Singapore

Publications

• Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers — Journal of Business Ethics 2024 (name-matched, not ORCID-linked)
• The effect of evolving resource synergy beliefs on the intentions–behavior discrepancy in ethical consumption — Journal of Consumer Psychology 2013 (name-matched, not ORCID-linked)
• A Task-Based Model of Perceived Website Complexity1 — Management Information Systems Quarterly 2007 (name-matched, not ORCID-linked)