Guy Voichek

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8875-7742

Imperial College London

Publications

• The (Better) Road Not Taken: Setting a Goal Reduces Switching to More Effective Alternatives — Journal of Consumer Research 2026
• Positive Contrast Scope Insensitivity — Journal of Consumer Research 2025