Alice Li

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8752-690X

The Ohio State University

Publications

• Industry 4.0 Technologies: Empirical Impacts and Decision Framework — Production and Operations Management 2026
• Influencer marketing unlocked: Understanding the value chains driving the creator economy — Journal of the Academy of Marketing Science 2025
• Gaining From Losing a Competition in Product Variety — Production and Operations Management 2024
• Using Text Analysis in Parallel Mediation Analysis — Marketing Science 2024
• Impact of conflict delisting and relisting on remaining products in retail stores: Sales gains across products categories and spillovers to nearby stores — Production and Operations Management 2023
• Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints, message content, and usage — Production and Operations Management 2022
• Charting the Path to Purchase Using Topic Models — Journal of Marketing Research 2020
• Optimal Design of Free Samples for Digital Products and Services — Journal of Marketing Research 2019
• Attribution Strategies and Return on Keyword Investment in Paid Search Advertising — Marketing Science 2016
• Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment — Journal of Marketing Research 2014
• AI on Time? Evidence from Curb-to-Gate Facial Recognition — Manufacturing & Service Operations Management