H Unnava

19 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5532-7690

University of California, Davis

Publications

• The “Buzz” Behind the Buzz Matters: Energetic and Tense Arousal as Separate Motivations for Word of Mouth — Journal of Consumer Psychology 2020 (name-matched, not ORCID-linked)
• When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships — Journal of Consumer Psychology 2018 (name-matched, not ORCID-linked)
• A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice — Journal of Marketing Research 2016 (name-matched, not ORCID-linked)
• Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level — Journal of Consumer Research 2014 (name-matched, not ORCID-linked)
• Temporal Sequence Effects: A Memory Framework — Journal of Consumer Research 2009 (name-matched, not ORCID-linked)
• The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process — Journal of Consumer Research 2009 (name-matched, not ORCID-linked)
• The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments — Journal of Consumer Research 2006 (name-matched, not ORCID-linked)
• Spillover of Negative Information on Brand Alliances — Journal of Consumer Psychology 2006
• Exploring Differences in Attitudes Between Light and Heavy Brand Users — Journal of Consumer Psychology 2004 (name-matched, not ORCID-linked)
• When Competitive Interference Can Be Beneficial — Journal of Consumer Research 2003 (name-matched, not ORCID-linked)
• The Moderating Role of Commitment on the Spillover Effect of Marketing Communications — Journal of Marketing Research 2001 (name-matched, not ORCID-linked)
• Consumer Response to Negative Publicity: The Moderating Role of Commitment — Journal of Marketing Research 2000 (name-matched, not ORCID-linked)
• Interactive Effects of Presentation Modality and Message-Generated Imagery on Recall of Advertising Information — Journal of Consumer Research 1996 (name-matched, not ORCID-linked)
• Effects of Self-Referencing on Persuasion — Journal of Consumer Research 1995 (name-matched, not ORCID-linked)
• Effects of Presentation Order and Communication Modality on Recall and Attitude — Journal of Consumer Research 1994 (name-matched, not ORCID-linked)
• Reducing Competitive Ad Interference — Journal of Marketing Research 1994
• An Imagery-Processing View of the Role of Pictures in Print Advertisements — Journal of Marketing Research 1991 (name-matched, not ORCID-linked)
• Effects of Repeating Varied Ad Executions on Brand Name Memory — Journal of Marketing Research 1991 (name-matched, not ORCID-linked)
• Picture-based Persuasion Processes and the Moderating Role of Involvement — Journal of Consumer Research 1991 (name-matched, not ORCID-linked)