Mahima Hada

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6992-2818

Publications

• The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers — Journal of Marketing Research 2024
• Horizontal Referrals in B2B Markets — Journal of Marketing Research 2024
• Specialist Competitor Referrals: How Salespeople can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales — Journal of Marketing 2018
• Supplier-Selected Referrals — Journal of Marketing 2014
• MNC subsidiary channel relationships as extended links: Implications of global strategies — Journal of International Business Studies 2013 (name-matched, not ORCID-linked)