Haibing Gao

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7564-2516

Department of Marketing, School of Business, Renmin University of China, 100872 Beijing, China

Publications

• Socialize More, Pay Less: Randomized Field Experiments on Social Pricing — Information Systems Research 2022
• Less is More? The Strategic Role of Retailer's Capacity — Production and Operations Management 2021
• Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value — Production and Operations Management 2020
• Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management — Journal of Marketing 2015