Haipeng (Allan) Chen

21 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6057-8395

University of Iowa

Publications

• The “Confidence” Trap: When the Likelihood Is Low, Forecasters Look Less Competent When They Refer to Their Confidence in an Outcome Rather Than Its Probability — Journal of Consumer Research 2026
• He Loves the One He Has Invested In: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias — Journal of Consumer Research 2025
• The over-diversification effect: Enhancement in perceived heterogeneity of multiple (vs. single)-others' preferences — Journal of Consumer Psychology 2025
• Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions — Management Science 2023
• Cumulative impact neglect in processing sequential changes — Journal of Consumer Psychology 2023
• In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices — Journal of Consumer Research 2022
• When the “Charm of Three” Fades: Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion — Journal of Consumer Psychology 2022
• Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings — Information Systems Research 2021
• Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference — Journal of Consumer Psychology 2020
• On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing — Marketing Science 2019
• When marketing strategy meets culture: the role of culture in product evaluations — Journal of the Academy of Marketing Science 2018
• Culture, Relationship Norms, and Dual Entitlement — Journal of Consumer Research 2018
• Well Known or Well Liked? The Effects of Corporate Reputation on Firm Value at the Onset of a Corporate Crisis — Strategic Management Journal 2017
• The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency — Journal of Marketing 2017
• Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral — Management Science 2016
• When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts — Journal of Marketing 2012
• Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice — Journal of Marketing Research 2009
• When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes — Journal of Consumer Research 2007
• Asymmetric Wholesale Pricing: Theory and Evidence — Marketing Science 2006
• Cultural Differences in Consumer Impatience — Journal of Marketing Research 2005
• Close Encounters of Two Kinds: False Alarms and Dashed Hopes — Marketing Science 2002