Haiyang Yang

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3029-5201

Publications

• The Multitier Discount Effect — Journal of Marketing Research 2025
• The discount consolidation effect: How brands can present quantity discounts more effectively — Journal of Consumer Psychology 2024
• The Genesis Effect: Digital Goods in the Metaverse — Journal of Consumer Research 2024
• Motivation to compete: Understanding and overcoming the demotivating effect of competing with more people — Journal of Consumer Psychology 2023
• How Resource Scarcity Influences the Preference for Counterhedonic Consumption — Journal of Consumer Research 2022
• The Feeling of Not Knowing It All — Journal of Consumer Psychology 2019
• The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity — Journal of Marketing Research 2019
• How Counterfeits Infect Genuine Products: The Role of Moral Disgust — Journal of Consumer Psychology 2018
• Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation — Journal of Consumer Research 2015
• Unconscious creativity: When can unconscious thought outperform conscious thought?† — Journal of Consumer Psychology 2012
• For Whom Is Parting With Possessions More Painful? — Psychological Science 2010