Hannes Datta

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8723-6002

Department of Marketing, Tilburg University, Tilburg 5037 AB, Netherlands

Publications

• What Drives Demand for Playlists on Spotify? — Marketing Science 2025
• Fields of Gold: Scraping Web Data for Marketing Insights — Journal of Marketing 2022
• Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies — Journal of Marketing Research 2022
• Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery — Marketing Science 2018
• How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? — Journal of Marketing 2017
• The Challenge of Retaining Customers Acquired with Free Trials — Journal of Marketing Research 2015