Haoying Sun

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4178-8394

Department of Marketing and Supply Chain, Gatton College of Business and Economics, University of Kentucky, Lexington, Kentucky 40506

Publications

• Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference — Journal of Consumer Psychology 2020
• A Manufacturer's New Product Preannouncement Decision and the Supplier's Response — Production and Operations Management 2020
• Designing Sustainable Products Under Coproduction Technology — Manufacturing & Service Operations Management 2020
• Retail Price Competition with Product Fit Uncertainty and Assortment Selection — Production and Operations Management 2019
• Online Reviews and Collaborative Service Provision: A Signal-Jamming Model — Production and Operations Management 2018
• Optimal Per-Use Rentals and Sales of Durable Products and Their Distinct Roles in Price Discrimination — Production and Operations Management 2014