Harald van Heerde
44 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0001-6767-7591
University of New South Wales
Publications
- How Firms Can Steer Social Media Conversations — Journal of Marketing Research 2025
- Driving Mobile App User Engagement Through Gamification — Journal of Marketing Research 2025
- Dynamics of pre-release consumer buzz: Driving communication, search, and participation for market performance — Journal of the Academy of Marketing Science 2025
- Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions — Journal of Marketing 2024
- Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation — Journal of Marketing 2023
- Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand — Journal of Marketing Research 2022
- From Vision to Reality: Lessons in Creating a Marketplace of Ideas — Journal of Marketing 2022
- Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies — Journal of Marketing Research 2022
- Reality Check: Infusing Ecological Value into Academic Marketing Research — Journal of Marketing 2021
- Leveraging Brand Equity for Effective Visual Product Design — Journal of Marketing Research 2020
- JM as a Marketplace of Ideas — Journal of Marketing 2019
- Challenging the Boundaries of Marketing — Journal of Marketing 2019
- Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation — Journal of Marketing Research 2018
- Building and leveraging sports brands: evidence from 50 years of German professional soccer — Journal of the Academy of Marketing Science 2018
- Marketing Budget Allocation Across Countries: The Role of International Business Cycles — Marketing Science 2017
- How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? — Journal of Marketing 2017
- The Dynamic Interplay between Recorded Music and Live Concerts: The Role of Piracy, Unbundling, and Artist Characteristics — Journal of Marketing 2017
- Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research — Journal of the Academy of Marketing Science 2017
- Brand Buzz in the Echoverse — Journal of Marketing 2016
- Fanning the Flames? how Media Coverage of a Price War Affects Retailers, Consumers, and Investors — Journal of Marketing Research 2015
- The Challenge of Retaining Customers Acquired with Free Trials — Journal of Marketing Research 2015
- Losses Loom Longer than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time — Journal of Marketing Research 2015
- Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising — Journal of Marketing Research 2014
- Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises — Journal of Marketing 2013
- Price and Advertising Effectiveness over the Business Cycle — Journal of Marketing Research 2013
- Optimizing Retail Assortments — Marketing Science 2013
- Incorporating Context Effects into a Choice Model — Journal of Marketing Research 2011
- The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity — Marketing Science 2011
- The Long-Term Effect of Marketing Strategy on Brand Sales — Journal of Marketing Research 2010
- What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels? — Journal of Marketing Research 2010
- Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions — Marketing Science 2010
- Estimating Cannibalization Rates for Pioneering Innovations — Marketing Science 2010
- Winners and Losers in a Major Price War — Journal of Marketing Research 2008
- Building Brands — Marketing Science 2008
- The Impact of a Product-Harm Crisis on Marketing Effectiveness — Marketing Science 2007
- Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding — Journal of Marketing Research 2007
- Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers — Journal of Marketing Research 2005
- Marketing Models and the Lucas Critique — Journal of Marketing Research 2005
- New Empirical Generalizations on the Determinants of Price Elasticity — Journal of Marketing Research 2005
- The Dynamic Effect of Innovation on Market Structure — Journal of Marketing Research 2004
- Decomposing the Sales Promotion Bump with Store Data — Marketing Science 2004
- Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is — Journal of Marketing Research 2003
- Semiparametric Analysis to Estimate the Deal Effect Curve — Journal of Marketing Research 2001
- The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data — Journal of Marketing Research 2000