Harmen Oppewal

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5221-2043

Publications

• The Impact of a Horizontal Versus Vertical Product Display on the Attraction Effect — Journal of Marketing Research 2026
• Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations — Journal of the Academy of Marketing Science 2023
• Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size — Journal of the Academy of Marketing Science 2020
• Place Attachment in Commercial Settings: A Gift Economy Perspective — Journal of Consumer Research 2014
• A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects — Journal of Marketing Research 2005
• Modeling Hierarchical Conjoint Processes with Integrated Choice Experiments — Journal of Marketing Research 1994