Harvir S. Bansal

3 catalog papers. Name-matched publications do not establish a verified researcher identity.

School of Business and Economics, Wilfrid Laurier University, Waterloo, ON, Canada

Publications

• Commitment to a friend, a service provider, or a service company—are they distinctions worth making? — Journal of the Academy of Marketing Science 2008
• “Migrating” to new service providers: Toward a unifying framework of consumers’ switching behaviors — Journal of the Academy of Marketing Science 2005
• A three-component model of customer commitment to service providers — Journal of the Academy of Marketing Science 2004