He (Michael) Jia

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4690-9490

Faculty of Business and Economics, The University of Hong Kong, Hong Kong, China

Publications

• Understanding and Mitigating the Robot Disadvantage in Luxury Services: The Role of Desire for Superiority — Information Systems Research 2025
• Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste — Journal of Marketing Research 2024 (name-matched, not ORCID-linked)
• Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products — Journal of Consumer Research 2024
• Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference — Journal of Consumer Research 2023
• Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation — Journal of Marketing 2020
• Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level — Journal of Marketing 2018
• Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth† — Journal of Consumer Psychology 2015