Hee Mok Park

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1813-8174

Publications

• The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good — Journal of Marketing Research 2022
• Social and Spatiotemporal Impacts of Casino Jackpot Events — Marketing Science 2022
• When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior — Marketing Science 2015