Heiko Wieland

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6947-7048

California State University Monterey Bay

Publications

• Sales Content Platforms and Opportunity Conversion — Production and Operations Management 2026
• Research on sales and ethics: Mapping the past and charting the future — Journal of the Academy of Marketing Science 2024
• Converging on a New Theoretical Foundation for Selling — Journal of Marketing 2018
• Business models as service strategy — Journal of the Academy of Marketing Science 2017