Heiner Evanschitzky

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1013-7679

University of Manchester

Publications

• Strategic Change Capability in Marketing Organizations: Conceptualization, Scale Development, and Validation — Journal of Marketing 2026
• The role of empathy in providers’ online customer complaints management — Journal of the Academy of Marketing Science 2025
• Transformational Leadership, High-Performance Work System Consensus, and Customer Satisfaction — Journal of Management 2020
• Customer Inspiration: Conceptualization, Scale Development, and Validation — Journal of Marketing 2017
• Consequences of customer loyalty to the loyalty program and to the company — Journal of the Academy of Marketing Science 2012
• Customer Equity Drivers and Future Sales — Journal of Marketing 2008
• Identification and Analysis of Moderator Variables — Journal of Marketing Research 1981