Hema Yoganarasimhan

18 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0703-5196

University of Washington, Seattle, Washington 98195

Publications

• How Do Content Producers Respond to Engagement on Social Media Platforms? — Marketing Science 2026
• The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand — Marketing Science 2026
• LOLA: LLM-Assisted Online Learning Algorithm for Content Experiments — Marketing Science 2025 (name-matched, not ORCID-linked)
• Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models — Marketing Science 2024
• A Bias Correction Approach for Interference in Ranking Experiments — Marketing Science 2024
• From Feeds to Inboxes: A Comparative Study of Polarization in Facebook and Email News Sharing — Management Science 2024
• Design and Evaluation of Optimal Free Trials — Management Science 2023
• Star-Cursed Lovers: Role of Popularity Information in Online Dating — Marketing Science 2022
• Variety Effects in Mobile Advertising — Journal of Marketing Research 2022
• Strategic Polarization in Group Interactions — Journal of Marketing Research 2021
• Targeting and Privacy in Mobile Advertising — Marketing Science 2021
• Search Personalization Using Machine Learning — Management Science 2020
• Identifying the Presence and Cause of Fashion Cycles in Data — Journal of Marketing Research 2017
• Estimation of Beauty Contest Auctions — Marketing Science 2016
• The Value of Reputation in an Online Freelance Marketplace — Marketing Science 2013
• Link to Success: How Blogs Build an Audience by Promoting Rivals — Management Science 2012
• Cloak or Flaunt? The Fashion Dilemma — Marketing Science 2012
• Choice Models and Permutation Invariance: Deep Demand Estimation in Differentiated Products Markets — Marketing Science