Henrik Sattler

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4387-6224

Department of Marketing and Branding, University of Hamburg, 20148 Hamburg, Germany

Publications

• Brand Positioning Based on Brand Image–Country Image Fit — Marketing Science 2019
• How Important Are Brands? A Cross-Category, Cross-Country Study — Journal of Marketing Research 2010
• Consumer File Sharing of Motion Pictures — Journal of Marketing 2007
• The Last Picture Show? Timing and Order of Movie Distribution Channels — Journal of Marketing 2007
• Drivers of Brand Extension Success — Journal of Marketing 2006