Hermann Simon

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4854-8740

USW The German Management Institute, 5042 Erftstadt/Cologne, Federal Republic of Germany

Publications

• Diffusion and Advertising: The German Telephone Campaign — Management Science 1987 (name-matched, not ORCID-linked)
• ADPULS: An Advertising Model with Wearout and Pulsation — Journal of Marketing Research 1982 (name-matched, not ORCID-linked)
• Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study — Journal of Marketing Research 1979