Hernán A. Bruno

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3677-5492

Publications

• Driving Mobile App User Engagement Through Gamification — Journal of Marketing Research 2025
• Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits — Journal of Marketing Research 2019
• Brand Positioning Based on Brand Image–Country Image Fit — Marketing Science 2019
• Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior — Marketing Science 2018
• Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets — Journal of Marketing Research 2012
• Research Note—Structural Demand Estimation with Varying Product Availability — Marketing Science 2008