Hershey H. Friedman Ph.D.

4 catalog papers. Name-matched publications do not establish a verified researcher identity.

Fordham University, New York, USA

Publications

• The effect of various price markdowns on consumers' ratings of a new product — Journal of the Academy of Marketing Science 1982
• Label versus position in rating scales — Journal of the Academy of Marketing Science 1981
• The effects of a monetary incentive and the ethnicity of the sponsor's signature on the rate and quality of response to A mail survey — Journal of the Academy of Marketing Science 1979
• Correlates of trustworthiness for celebrities — Journal of the Academy of Marketing Science 1978