Shawndra Hill

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1980-727X

Publications

• Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry — Journal of Marketing 2026
• Second Screening—The Influence of Concurrent TV Consumption on Online Shopping Behavior — Information Systems Research 2022
• Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness — Marketing Science 2021
• Competitive Advertising on Brand Search: Traffic Stealing and Click Quality — Marketing Science 2021
• TV’s Dirty Little Secret: The Negative Effect of Popular TV on Online Auction Sales1 — Management Information Systems Quarterly 2016 (name-matched, not ORCID-linked)