Holly Howe

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1657-7475

HEC Montréal

Publications

• Didn’t Have Time or Didn’t Make Time? How Language Shapes Perceived Control over Time and Motivation — Journal of Marketing Research 2026
• Money can buy me love: Gifts are a more effective form of acute social support than conversations — Journal of Consumer Psychology 2025
• Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers — Journal of Consumer Research 2025
• Aha over Haha: Brands benefit more from being clever than from being funny — Journal of Consumer Psychology 2023
• Anger Damns the Innocent — Psychological Science 2021