Hongju Liu

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1320-0602

Guanghua School of Management, Peking University, Beijing 100871, China

Publications

• Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different? — Marketing Science 2019
• Consumer Preferences, Cannibalization, and Competition: Evidence from the Personal Computer Industry1 — Management Information Systems Quarterly 2018 (name-matched, not ORCID-linked)
• Promotion Spillovers: Drug Detailing in Combination Therapy — Marketing Science 2017
• An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications — Management Science 2016
• Price Dispersion and Loss-Leader Pricing: Evidence from the Online Book Industry — Management Science 2013
• Complementarities and the Demand for Home Broadband Internet Services — Marketing Science 2010
• Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration? — Journal of Marketing Research 2010