Hongyan Shi

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-6562-3597

University of Stavanger Business School, 4036 Stavanger, Norway

Publications

• Effects of On-Demand Product Adjustments on Firm's Pricing and Product Strategies — Production and Operations Management 2022
• Experience Effect in the Impact of Free Trial Promotions — Management Science 2021
• Intercompetitor Licensing and Product Innovation — Journal of Marketing Research 2018
• Consumer Heterogeneity, Product Quality, and Distribution Channels — Management Science 2013