Hristina Nikolova

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7406-4478

D’Amore-McKim School of Business, Northeastern University, Boston, MA, 02115, USA

Publications

• Uncertainty marketing tactics: An overview and a unifying framework — Journal of the Academy of Marketing Science 2024
• Correction to: Uncertainty marketing tactics: An overview and a unifying framework — Journal of the Academy of Marketing Science 2024
• I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior — Journal of Marketing Research 2023
• We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits — Journal of Marketing Research 2022
• Love, Lies, and Money: Financial Infidelity in Romantic Relationships — Journal of Consumer Research 2020
• Ceding and Succeeding: How the Altruistic Can Benefit from the Selfish in Joint Decisions — Journal of Consumer Psychology 2019
• Stranger Danger: When and Why Consumer Dyads Behave Less Ethically Than Individuals — Journal of Consumer Research 2018
• Men and the Middle: Gender Differences in Dyadic Compromise Effects — Journal of Consumer Research 2016
• Haunts or helps from the past: Understanding the effect of recall on current self-control† — Journal of Consumer Psychology 2016
• Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior — Journal of Marketing Research 2015