Huanhuan Shi

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1999-2399

Texas A&M University

Publications

• The Economic Consequences of Risk Absorption in Business-to-Business Relationships: Evidence from Indirect Auto Lending — Journal of Marketing Research 2026
• Value-Partitioning of Sales Contribution in Business Markets — Production and Operations Management 2025
• Building effective inside-outside sales rep dyads: A collaboration perspective — Journal of the Academy of Marketing Science 2024
• Impact of Buying Groups on Buyer–Supplier Relationships: Group–Dyad Interactions in Business-to-Business Markets — Journal of Marketing Research 2023
• Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy — Journal of Marketing 2023
• Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms — Journal of Marketing Research 2021
• Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets — Journal of Marketing 2017