Hui Feng

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1768-1706

Ivy College of Business, Iowa State University, 3337 Gerdin Business Building, Ames, IA, 50011-1350, USA

Publications

• Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks — Journal of the Academy of Marketing Science 2025
• When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors — Journal of Marketing 2024
• The impact of unprofitable customer management strategies on shareholder value — Journal of the Academy of Marketing Science 2020
• Research in marketing strategy — Journal of the Academy of Marketing Science 2019
• Firm capabilities and growth: the moderating role of market conditions — Journal of the Academy of Marketing Science 2017
• Marketing Department Power and Firm Performance — Journal of Marketing 2015