Hyejin Lee

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4034-082X

Publications

• Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics — Journal of Marketing Research 2024 (name-matched, not ORCID-linked)
• AI increases unethical consumer behavior due to reduced anticipatory guilt — Journal of the Academy of Marketing Science 2023
• Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity — Journal of Marketing 2020