Hyokjin Kwak

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6139-9033

School of Communication, FLAME University, Pune Bengaluru Highway, Pune, Maharashtra, 412115, India

Publications

• When previous relationships limit the new: The interplay between product anthropomorphism and used products — Journal of the Academy of Marketing Science 2025
• Space between products on display: the impact of interspace on consumer estimation of product size — Journal of the Academy of Marketing Science 2021
• Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences — Journal of Marketing 2017
• Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness — Journal of Marketing 2015
• When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings — Journal of Marketing 2013
• Consumer ethnocentrism offline and online: The mediating role of marketing efforts and personality traits in the United States, South Korea, and India — Journal of the Academy of Marketing Science 2006 (name-matched, not ORCID-linked)
• Web-Based Chatting: Consumer Communication in Cyberspace — Journal of Consumer Psychology 2003 (name-matched, not ORCID-linked)