Iina Ikonen

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8823-8747

University of Groningen Business School, University of Groningen, 9747 AE Groningen, Netherlands

Publications

• Practice Paper—AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management — Marketing Science 2026
• One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing — Journal of the Academy of Marketing Science 2025
• Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis — Journal of the Academy of Marketing Science 2020