Ilaria Baghi

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9397-3810

University of Modena and Reggio Emilia, Viale Antonio Allegri, 9, 42121, Reggio Emilia, Italy

Publications

• Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions — Journal of the Academy of Marketing Science 2023
• When Blame-Giving Crisis Communications are Persuasive: A Dual-Influence Model and Its Boundary Conditions — Journal of Business Ethics 2021