Ilya Morozov

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1185-4215

Kellogg School of Management, Northwestern University, Evanston, Illinois 60208

Publications

• The Promotional Effects of Live Streams by Twitch Influencers — Marketing Science 2025
• Welfare Effects of Personalized Rankings — Marketing Science 2024
• Where Does Advertising Content Lead You? We Created a Bookstore to Find Out — Marketing Science 2024
• Measuring Benefits from New Products in Markets with Information Frictions — Management Science 2023
• Estimation of Preference Heterogeneity in Markets with Costly Search — Marketing Science 2021