Im, Il

2 catalog papers. Name-matched publications do not establish a verified researcher identity.

School of Business, Yonsei University Seoul, South Korea

Publications

• The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preferences — Management Information Systems Quarterly 2023
• Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms1 — Management Information Systems Quarterly 2016