Imran Currim

21 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-9643-270X

Beall Center for Innovation and Entrepreneurship at the Paul Merage School of Business, University of California, Irvine, CA, 92697, USA

Publications

• Effect of analysts’ earnings pressure on marketing spending and stock market performance — Journal of the Academy of Marketing Science 2018
• Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior — Marketing Science 2013
• What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities? — Journal of Marketing 2013
• You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return — Journal of Marketing 2012
• On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects — Management Science 2008
• An Experimental Investigation of the Impact of Information on Competitive Decision Making — Management Science 2005
• A Comparison of Segment Retention Criteria for Finite Mixture Logit Models — Journal of Marketing Research 2003
• An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of Heterogeneity — Journal of Marketing Research 2002
• Hierarchical Bayes versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery — Journal of Marketing Research 2002
• Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice — Journal of Marketing Research 2000
• Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction — Journal of Consumer Research 1994
• Robustness of expected utility model in predicting individual choices — Organizational Behavior and Human Decision Processes 1992
• A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment — Marketing Science 1991
• Consumer Perceptions of Promotional Activity — Journal of Marketing 1991
• Prospect Versus Utility — Management Science 1989
• Disaggregate Tree-Structured Modeling of Consumer Choice Data — Journal of Marketing Research 1988
• A Comparative Evaluation of Multiattribute Consumer Preference Models — Management Science 1984
• A Procedure for Measuring and Estimating Consumer Preferences under Uncertainty — Journal of Marketing Research 1983
• Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives — Journal of Marketing Research 1982
• Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models — Journal of Marketing Research 1981
• Design of Subscription Programs for a Performing Arts Series — Journal of Consumer Research 1981