Ingo Balderjahn

1 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-3873-1223

Department of Marketing, University of Potsdam, August-Bebel-Straße 89, 14482, Potsdam, Germany

Publications

• When drivers become inhibitors of organic consumption: the need for a multistage view — Journal of the Academy of Marketing Science 2021