Irina Heimbach

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2592-0367

WHU – Otto Beisheim School of Management, Burgplatz 2, 56179, Vallendar, Germany

Publications

• The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness — Journal of the Academy of Marketing Science 2024
• Reproducibility inManagement Science — Management Science 2024
• The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks — Information Systems Research 2018