Isaac M. Lipkus

3 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-9579-1383

Duke University Medical Center, Duke University

Publications

• Affect, Framing, and Persuasion — Journal of Marketing Research 2003
• Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood — Journal of Consumer Research 2002
• Reactions to Individuals Who Are Consistently Positive or Negative: The Impact of Differing Interaction Goals — Human Relations 1993