Itamar Simonson

59 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0223-2273

Publications

• 50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives — Journal of Consumer Research 2024
• A Reexamination of the Impact of Decision Conflict on Choice Deferral — Management Science 2023
• The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility — Journal of Consumer Research 2023
• The Real-Time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions — Journal of Consumer Psychology 2020
• Bringing (Contingent) Loss Aversion Down to Earth — A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains” — Journal of Consumer Psychology 2018
• The Asymmetric Impact of Context on Advantaged versus Disadvantaged Options — Journal of Marketing Research 2018
• The positive effect of assortment size on purchase likelihood: The moderating influence of decision order† — Journal of Consumer Psychology 2016
• Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein — Journal of Consumer Research 2016
• The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect — Journal of Marketing 2014
• Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance — Journal of Marketing Research 2014
• Comparison selection: An approach to the study of consumer judgment and choice — Journal of Consumer Psychology 2013
• Beating the Market: The Allure of Unintended Value — Journal of Marketing Research 2013
• Directions for judgment and decision making research based on comparison selection: Reply to Arkes, Johnson, and Kardes — Journal of Consumer Psychology 2013
• Asymmetric option effects on ease of choice criticism and defense — Organizational Behavior and Human Decision Processes 2012
• On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice — Journal of Consumer Research 2011
• Multiple Routes to Self- versus Other-Expression in Consumer Choice — Journal of Marketing Research 2011
• The Effect of Decision Order on Purchase Quantity Decisions — Journal of Marketing Research 2010
• The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service Quality Evaluations — Journal of Marketing 2009
• When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice — Journal of Consumer Research 2009
• Will I like a “medium” pillow? Another look at constructed and inherent preferences† — Journal of Consumer Psychology 2008
• Choice Set Configuration as a Determinant of Preference Attribution and Strength — Journal of Consumer Research 2008
• Regarding inherent preferences — Journal of Consumer Psychology 2008
• Racial Preferences in Dating — The Review of Economic Studies 2008
• Preference Fluency in Choice — Journal of Marketing Research 2007
• The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience — Journal of Marketing Research 2007
• The Influence of Product Variety on Brand Perception and Choice — Marketing Science 2007
• Gender Differences in Mate Selection: Evidence From a Speed Dating Experiment — The Quarterly Journal of Economics 2006
• Cultural Chameleons: Biculturals, Conformity Motives, and Decision Making — Journal of Consumer Psychology 2005
• In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice — Journal of Consumer Psychology 2005
• Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions — Journal of Marketing 2005
• The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior — Marketing Science 2005
• Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept — Journal of Consumer Research 2004
• Effect propensity — Organizational Behavior and Human Decision Processes 2004
• Buying, Bidding, Playing, or Competing? Value Assessment and Decision Dynamics in Online Auctions — Journal of Consumer Psychology 2003 (name-matched, not ORCID-linked)
• The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs — Journal of Marketing Research 2003
• The Effect of Forced Choice on Choice — Journal of Marketing Research 2003
• Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence — Journal of Consumer Research 2002
• Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards — Journal of Marketing Research 2002
• In Search of Negative Customer Feedback: The Effect of Expecting to Evaluate on Satisfaction Evaluations — Journal of Marketing Research 2001
• The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons — Journal of Consumer Research 2000
• The Effects of Incomplete Information on Consumer Choice — Journal of Marketing Research 2000
• Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making — Journal of Consumer Research 2000
• Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing — Journal of Marketing Research 1999
• Sales Promotions and the Choice Context as Competing Influences on Consumer Decision Making — Journal of Consumer Psychology 1999
• Attribute–Task Compatibility as a Determinant of Consumer Preference Reversals — Journal of Marketing Research 1997
• Price–Quality Trade-Offs in Choice Versus Matching: New Insights Into the Prominence Effect — Journal of Consumer Psychology 1997
• The Effect of New Product Features on Brand Choice — Journal of Marketing Research 1996
• Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice — Marketing Science 1994
• The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality — Marketing Science 1993
• Context-Dependent Preferences — Management Science 1993
• Choice in Context: Tradeoff Contrast and Extremeness Aversion — Journal of Marketing Research 1992
• The Influence of Anticipating Regret and Responsibility on Purchase Decisions — Journal of Consumer Research 1992
• The Effect of the Focus of Comparison on Consumer Preferences — Journal of Marketing Research 1992
• The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety — Journal of Consumer Research 1992
• The effect of irrelevant preference arguments on consumer choice — Journal of Consumer Psychology 1992
• The effect of accountability on susceptibility to decision errors — Organizational Behavior and Human Decision Processes 1992
• The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior — Journal of Marketing Research 1990
• Choice Based on Reasons: The Case of Attraction and Compromise Effects — Journal of Consumer Research 1989
• The Relationship Between Prior Brand Knowledge and Information Acquisition Order — Journal of Consumer Research 1988