Ivan A. Guitart

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3475-9897

EMLYON Business School

Publications

• Exploring the interaction between television and branded search advertising: Implications for real-time syncing strategies — Journal of the Academy of Marketing Science 2025
• Customer insights for innovation: A framework and research agenda for marketing — Journal of the Academy of Marketing Science 2025
• The Impact of Informational and Emotional Television Ad Content on Online Search and Sales — Journal of Marketing Research 2021
• Competitive advertising strategies for programmatic television — Journal of the Academy of Marketing Science 2020