J. Alex Murray

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7000-0901

University of Windsor

Publications

• Book Review: International Marketing Management — Journal of Marketing 1971
• Book Review: First Principles to Models …: International Economics: Theory and Policy — Journal of Marketing 1969
• Utilizing Consumer Expectational Data to Allocate Promotional Efforts — Journal of Marketing 1969
• Canadian Consumer Expectational Data: An Evaluation — Journal of Marketing Research 1969